Livestock Studies 2001, Vol 41, Num, 2     (Pages: 077-084)

A Study on Problems and Methods of Marketing of Milk and Its Product in Elazıg Province and Its Districts

M.Emin AKKILIÇ 1 ,Pınar TATLI2 2 ,İ. Halil ÇERÇİ 2

1 İnönü Üniversitesi Sosyal Bilimler Enstitüsü İşletme A.B.D. MALATYA
2 Fırat Üniversitesi Veteriner Fakültesi Hayvan Besleme ve Beslenme Hastalıkları A.B.D. ELAZIĞ
- The aim of this study was to investigate problems being encountered, marketing channels of milk and dairy products of specialised dairy enterprises in Elazıg province.

For this purpose, data from total number of 738 dairy farms located in Elazıg province and its districts were collected via personale interviews in 1999 years. The marketing channels of milk and dairy products in Elazıg were determined as row milk to private dairy processing plant and to small grossaries, as yoghurt to markets and similar shops, as crude milk, yoghurt, fresh butter and skim-milk cheeese to markets and similar shopsand the selling rates according to the product type in the 738 administration were calculated to be 3.7, 16.4, 8.8, 71.1%, respectively.

Selling places of milk and its products in Elazıg were determined as markets and similar shops, milk factories and other places which serve to inhabitants within the neighbourhood and to the collectors, their rates in the administrations were found as 45.5, 1.3 and 53.2 %, respectively. Keywords : Marketing, Milk and Its Products, Turkey